Step inside the action packed Anime inspired world of rising athletics superstar, Noah Lyles. There's cyborg supervillains, comedy sidekicks, mysterious hooded figures and epic action sequences in a futuristic neon metropolis. It’s a fully fledged good versus evil narrative delivered in 75 blistering seconds. The brief from adidas was to increase the cultural impact of their running athletes. Our approach was simple, take something the athletes loved (like Anime or fashion) and supercharge it. Massive respect to the good people at We Are Social, Shotopop, Zelig Sound, Adidas and of course, Noah himself - for getting behind this and making it happen in a very tough time.