Blistering → Anime inspired action for this rising track superstar

Blistering → Anime inspired action for this rising track superstar

We Are Social + Adidas Running → Athlete Elevation

We Are Social + Adidas Running → Athlete Elevation

Project → overview

Project → overview

A fully fledged slice of entertainment IP for adidas and the world's new fastest man.

A fully fledged slice of entertainment IP for adidas and the world's new fastest man.

Step inside the action packed Anime inspired world of rising athletics superstar, Noah Lyles. There's cyborg supervillains, comedy sidekicks, mysterious hooded figures and epic action sequences in a futuristic neon metropolis. It’s a fully fledged good versus evil narrative delivered in 75 blistering seconds. The brief from adidas was to increase the cultural impact of their running athletes. Our approach was simple, take something the athletes loved (like Anime or fashion) and supercharge it. Massive respect to the good people at We Are Social, Shotopop, Zelig Sound, Adidas and of course, Noah himself - for getting behind this and making it happen in a very tough time.

Step inside the action packed Anime inspired world of rising athletics superstar, Noah Lyles. There's cyborg supervillains, comedy sidekicks, mysterious hooded figures and epic action sequences in a futuristic neon metropolis. It’s a fully fledged good versus evil narrative delivered in 75 blistering seconds. The brief from adidas was to increase the cultural impact of their running athletes. Our approach was simple, take something the athletes loved (like Anime or fashion) and supercharge it. Massive respect to the good people at We Are Social, Shotopop, Zelig Sound, Adidas and of course, Noah himself - for getting behind this and making it happen in a very tough time.

Branded IP

Branded IP

Social Campaign

Social Campaign

Creative Direction

Creative Direction

Art Direction

Art Direction

Scriptwriting

Scriptwriting

The Unlimited Charge world was → expanded beyond the hero film into character cards, reactives and a custom, one of a kind race suit.

The Unlimited Charge world was → expanded beyond the hero film into character cards, reactives and a custom, one of a kind race suit.

REBELFUTURE

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REBELFUTURE

Like what you see?
Tell us about your project
hello@rebelfuture.net

Follow us
@rebelfuture

Linkedin