Rebel→Future worked in close partnership with Platform195 and Plug Me In to deliver this comprehensive brand repositioning and visual identity project. Competition in the smart energy sector is increasingly fierce, so Plug me in needed a robust system that enabled them to look, sound and act smarter than the rest. The brief was clear, take a small local installer and make it look, sound and act like a leading national brand. Our rousing brand manifesto, new 'We're Powering Ahead' brand line and striking visual identity did just that. With confidence and style.