Our strategic approach was based on a simple truth. For many people in Britain, owning an EV and having their own charger is too expensive. But Egg’s disruptive business model helps to break down the cost of this new tech and make it accessible to more people. In short, they’ve cracked smart energy for British families. This is a brand campaign filled with genuine heart and emotion - that stands against the cold and inaccessible world of the Elon Musk and his army of Tesla bros. With Egg, British families can choose a better future for their kids. Rebel Future partnered with media agency Platform195, production agency DMB Represents to deliver this emotional brand campaign for Egg Energy.