Project Overview
After 17 years away, Toyota burst back into the World Rally Championships, hungrier than ever. This film was was used to celebrate their return and launch the ‘Hunger to fight’ editorial narrative on social media across Europe. The Yaris sounded epic. It's all fire and fury. You'll hear it before you see it, kinda thing. To bring this visceral energy and sonic excitement to life, we developed a unique typographic style. The cool bit? The animation on the type is generated by the sound of the Yaris.

Services
Ideation, Script Writing, Creative Direction, Art Direction