Leave generic messaging behind and find a voice to be proud of with a new TONE OF VOICE
It is vital to use distinctive messaging. To capture attention. To build your brand. To be remembered. We’ll work closely with you to create a Tone of Voice that will give you and your teams the tools and inspiration to write clear, distinctive and engaging copy, on every platform.
It all starts with you…
Sparking the future with footwear pioneers
Barbour was founded in 1894. Their rich history and longevity is a massive part of their appeal. And so it's right that they respect this and leverage tradition in their comms.
But...
We believe a vibrant brand can not only live in the past. We used A.I. tools to creatively explore how such a famous and established brand can innovate and face the future.
We set out to make the brand stand out on every screen. From mobile touch points like ASOS and Zalando to giant digital displays in retail and beyond.
This STRATEGIC IMAGINATION was completed in just a few days.