Passion. Fire. Mud. Dust. → Sick typography for the WRC legends
Passion. Fire. Mud. Dust. → Sick typography for the WRC legends
We Are Social + Toyota Gazoo Racing → European Social Campaign
We Are Social + Toyota → European Social Campaign
Project → overview
Project → overview
Celebrating the visceral power of Toyota and the WRC
Celebrating the visceral power of Toyota and the WRC
After 17 years away, Toyota burst back into the World Rally Championship. Hungrier to win than ever. This film was was used to celebrate their return and launch the ‘Hunger to fight’ editorial narrative on social media across Europe. The Yaris sounded epic. It's all fire and fury. You'll hear it before you see it, kinda thing. To bring this visceral energy and sonic excitement to life, we developed a unique typographic style. The cool bit? The animation on the type is generated by the sound of the Yaris.
After 17 years away, Toyota burst back into the World Rally Championship. Hungrier to win than ever. This film was was used to celebrate their return and launch the ‘Hunger to fight’ editorial narrative on social media across Europe. The Yaris sounded epic. It's all fire and fury. You'll hear it before you see it, kinda thing. To bring this visceral energy and sonic excitement to life, we developed a unique typographic style. The cool bit? The animation on the type is generated by the sound of the Yaris.
Manifesto
Manifesto
Social
Social
Motion Design
Motion Design
Editing
Editing
Brand Campaign
Art Direction
Art Direction
Scriptwriting
Scriptwriting
We used the sick sound of the Yaris to power the type animations
We used the sick sound of the Yaris to power the type animations
We debated every frame in the edit, fighting to make every single clip as short as possible.
We debated every frame in the edit, fighting to make every single clip as short as possible
REBEL→FUTURE™
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Like what you see?
Tell us about your project
→ hello@rebelfuture.net
Follow us
→ @rebelfuture