We've all seen the standard coverage of Tennis Paradise → But what do the players see?

We've all seen the standard coverage of Tennis Paradise → But what do the players see?

Way To Play + BNP Paribas Indian Wells → Social Content

Finding lo-fi ways to connect fans with their heroes

Finding lo-fi ways to connect fans to their heroes

Beyond the slick TV edits and social media machine gun. We got analogue with over 30 cheap disposable cameras that we put in the hands of the world's best Tennis players. The brief to them was simple. Show us what you see. Turns out they see and do some cool stuff, that we the audience wouldn't normally get to be a part of. Djokovic posing for a selfie with a falcon. Ben Shelton pulling a peace sign on the back steps. Sabalenka posing on centre court. This lo-fi content seemed to capture the real vibe of the tournament they call tennis paradise.

Ideation

Ideation

Social

Social

Photography

Photography

Creative Direction

Creative Direction

Art Direction

Art Direction

Editing

Editing

Content Production

Content Production

Filmmaking

Filmmaking

Hit the accelerator
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Hit the accelerator
Tell us about your project
hello@rebelfuture.net

Follow us
@rebelfuture

Linkedin