We've all seen the standard coverage of Tennis Paradise → But what do the players see?

We've all seen the standard coverage of Tennis Paradise → But what do the players see?

Way To Play + BNP Paribas Indian Wells → Social Content

Way To Play + BNP Paribas Indian Wells → Social Content

Project → overview

Project → overview

Finding lo-fi ways to connect fans with their heroes

Finding lo-fi ways to connect fans to their heroes

Beyond the slick TV edits and social machine gun. We got analouge. Bought over 30 cheap disposiable cameras and put them in the hands of the world's best and most famous Tennis players. The breif to them was simple. Show us what you see. Turns out they see and do some coo stuff, we the audience wouldn't normally get to be a part of. Djokovic posing for a selfie with a falcon. and Ben Shelton pulling a peace sign on the back steps. Sabeleka on centre court.

Beyond the slick TV edits and social machine gun. We got analouge. Bought over 30 cheap disposiable cameras and put them in the hands of the world's best and most famous Tennis players. The breif to them was simple. Show us what you see. Turns out they see and do some coo stuff, we the audience wouldn't normally get to be a part of. Djokovic posing for a selfie with a falcon. and Ben Shelton pulling a peace sign on the back steps. Sabeleka on centre court.

Ideation

Ideation

Social

Social

Creative Direction

Creative Direction

Art Direction

Art Direction

Editing

Editing

Content Production

Content Production

Filmmaking

Filmmaking

REBELFUTURE

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REBELFUTURE

Like what you see?
Tell us about your project
hello@rebelfuture.net

Follow us
@rebelfuture

Linkedin