
Way To Play + BNP Paribas Indian Wells → Social Content


Beyond the slick TV edits and social media machine gun. We got analogue with over 30 cheap disposable cameras that we put in the hands of the world's best Tennis players. The brief to them was simple. Show us what you see. Turns out they see and do some cool stuff, that we the audience wouldn't normally get to be a part of. Djokovic posing for a selfie with a falcon. Ben Shelton pulling a peace sign on the back steps. Sabalenka posing on centre court. This lo-fi content seemed to capture the real vibe of the tournament they call tennis paradise.






