Most wellness brands subscribe to selling a very Californian style utopia. They promise calm, serenity and a quick fix with attractive models in various states of bliss. What they fail to mention, is the truth. If you want to improve your wellness, you can’t just buy a potion or pop a pill. You’ve got to stand up and fight for it. You’ve got to defend it against everything the modern world does to unbalance us. This zero BS approach instantly helped Healist Naturals stand out. Across a range of different brand activity, we worked with world renowned artists Anthony Burrill and Luciano Cian to spread the truth about wellness on the streets of New York, and beyond.