Turning a boring corporate sustainability report into a motivating rally cry
Turning a boring corporate sustainability report into a motivating rally cry
Platform195 + Calisen → Sustainability Report
Platform195 + Calisen → Sustainability Report
Project → overview
Project → overview
Why make a report, when you can make an impact?
How do you turn a load of boring stats and corporate statements into an inspirational rally cry? In a highly collaborative partnership with Calisen and our friends at Platform195, Rebel→Future developed 'Our Race To Zero'. The corporate sustainability report elevated. We deployed razor sharp strategy, creative, design and messaging to infuse the report with impactful, future focused storytelling. The result? A document that leaves a lasting impact on the energy industry and makes every one of Calisen's 3000+ employees (the Zero Heroes) feel proud of their contribution to The Race To Zero.
How do you turn a load of boring stats and corporate statements into an inspirational rally cry? In a highly collaborative partnership with Calisen and our friends at Platform195, Rebel→Future developed 'Our Race To Zero'. The corporate sustainability report elevated. We deployed razor sharp strategy, creative, design and messaging to infuse the report with impactful, future focused storytelling. The result? A document that leaves a lasting impact on the energy industry and makes every one of Calisen's 3000+ employees (the Zero Heroes) feel proud of their contribution to The Race To Zero.
Brand Strategy
Brand Strategy
Manifesto
Manifesto
Design
Design
Illustration
Illustration
Creative Direction
Creative Direction
Copywriting
Copywriting
Tone of Voice
Tone of Voice
Photography
Photography
Editorial illustrations were used to amplify key messages and concepts
Editorial illustrations were used to amplify key messages and concepts
We reframed sustainability as a race that Calisen and the UK can win. Weaving technology, people and operations into one clear, compelling narrative
We reframed sustainability as a race that Calisen and the UK can win.
Let's work together
Tell us about your project
→ hello@rebelfuture.net
Follow us
→ @rebelfuture
Let's work together
Tell us about your project
→ hello@rebelfuture.net
Follow us
→ @rebelfuture