Turning a boring corporate sustainability report into a motivating rally cry

Turning a boring corporate sustainability report into a motivating rally cry

Platform195 + Calisen → Sustainability Report

Platform195 + Calisen → Sustainability Report

Why make a report, when you can make an impact?

Why make a report, when you can make an impact?

How do you turn a load of boring stats and corporate statements into an inspirational rally cry? In a highly collaborative partnership with Calisen and our friends at Platform195, Rebel→Future developed 'Our Race To Zero'. The corporate sustainability report elevated. We deployed razor sharp strategy, creative, design and messaging to infuse the report with impactful, future focused storytelling. The result? A document that leaves a lasting impact on the energy industry and makes every one of Calisen's 3000+ employees (the Zero Heroes) feel proud of their contribution to The Race To Zero.

Brand Strategy

Brand Strategy

Manifesto

Manifesto

Design

Design

Illustration

Illustration

Creative Direction

Creative Direction

Copywriting

Copywriting

Tone of Voice

Tone of Voice

Photography

Photography

Editorial illustrations were used to amplify key messages and concepts

Editorial illustrations were used to amplify key messages and concepts

We reframed sustainability as a race that Calisen and the UK can win. Weaving technology, people and operations into one clear, compelling narrative

We reframed sustainability as a race that Calisen and the UK can win.

Start a project

Start a project


Start a project
hayden@rebelfuture.net



Welcome to the Rebel Future Ltd

Established 2021. All rights reserved.


Start a project
hayden@rebelfuture.net

Welcome to the Rebel Future Ltd

Established 2021. All rights reserved.