Turning a boring corporate sustainability report into → a motivating rally cry

Turning a boring corporate sustainability report into → a motivating rally cry

Platform195 + Calisen → Sustainability Report

Platform195 + Calisen → Sustainability Report

Project → overview

Project → overview

Why make a report, when you can make an impact?

Why make a report, when you can make an impact?

How do you turn a load of boring stats and statements into an inspirational rally cry? In a highly collaborative partnership with Calisen and our friends at Platform195, RebelFuture developed Our Race To Zero. The corporate sustainability report elevated. Yes, we celebrate Calisen's considerable impact on the UK's transition to smarter energy infrastructure with impressive stats and statements from the leadership team. But we also deployed razor sharp strategy, creative, design and messaging to infuse the report with impactful, future focused storytelling. The result? A document that leaves a lasting impact on the energy industry and makes every one of Calisen's 3000+ employees (the Zero Heroes) feel proud of their contribution to The Race To Zero.

How do you turn a load of boring stats and statements into an inspirational rally cry? In a highly collaborative partnership with Calisen and our friends at Platform195, RebelFuture developed Our Race To Zero. The corporate sustainability report elevated. Yes, we celebrate Calisen's considerable impact on the UK's transition to smarter energy infrastructure with impressive stats and statements from the leadership team. But we also deployed razor sharp strategy, creative, design and messaging to infuse the report with impactful, future focused storytelling. The result? A document that leaves a lasting impact on the energy industry and makes every one of Calisen's 3000+ employees (the Zero Heroes) feel proud of their contribution to The Race To Zero.

Brand Strategy

Brand Strategy

Manifesto

Manifesto

Design

Design

Illustration

Illustration

Creative Direction

Creative Direction

Copywriting

Copywriting

Tone of Voice

Tone of Voice

Photography

Photography

The aim was to make something → so nice people wouldn't be able to throw it away

The aim was to make something → so nice people wouldn't be able to throw it away

We reframed sustainability as a race that Calisen and the UK can win. Weaving technology, people and operations into one clear, compelling narrative

We reframed sustainability as a race that Calisen and the UK can win.

REBELFUTURE

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REBELFUTURE

Like what you see?
Tell us about your project
hello@rebelfuture.net

Follow us
@rebelfuture

Linkedin